Challenge: Design energy bar concept, branding, and packaging
For this project I produced the concept and package design for GojiBar, a “real food” energy bar combining dried fruit and nuts with goji berries, nature’s superfood. Aimed at health-conscious shoppers, the logo references yoga with sanskrit-inspired lettering. The package was designed to identify as an energy bar while holding its own with a wide variety of brightly packaged competition. Transparent wrapping allows consumers to see this bar’s natural ingredients for themselves.