The Culture of Running in Savannah
Challenge: Use applied ethnography to research and analyze runner culture
Savannah has a vibrant running culture surprising for a city of it’s size. Our project team set out to discover the secret behind the city’s running boom. The final deliverable was a digital presentation and process book. I later chose to expand the presentation into a 70-page booklet and redesigned our process book to match.
My Role: Research, Book Design